Search Engine Marketing is becoming more and more important to businesses
and not just those solely online. There are a lot of
information to weed through and the benefits of having us as the single point.
Search Marketing of which it is now commonly known has come a long way since
the days of Search Engine Optimization. In the early days all you had to do is
build a nice site with some good content then off you go building links to your
site. With good content and enough backlinks with a particular anchor text
would be enough. However things have changed a lot over time and search engines
also. More people now use the internet than ever. And it is of course big
business with everyone wanting a slice.
Because of the nature in which things have evolved the names
Search Engine Optimization has too. Search Engine Marketing (SEM) or Search
Marketing has really taken over the whole SEO thing. This is due to whole new
wave of ways in which we use the internet and of course how search engines have
advanced. The most prominent advance is in Social Media or Social Networks,
such as Facebook and Twitter. These not only serve as a way of people
communication with each other, but also are a powerful marketing tool. Google
is still the number one place to be seen, but an equal amount of publicity and
traffic can be obtained from twitter and Facebook.
